Tuesday, September 17, 2013

Let's Do Something Magical



Today is the last day of business, before we are officially closed at 6:00 pm, until we re-open in Oakwood Plaza on Tuesday, September 17th.  In the meantime, we hope that you're pulling your holiday lists together and getting excited about joining us on our Stress-Free Holiday Challenge.  We've had so much positive feedback regarding our goal to get all of our holiday shopping done by October 31st, so that we can truly enjoy and be present for the upcoming holiday season.  In fact, we'd love to hear who's joining us in the Challenge -- give us a shout out on Facebook, let us know who you're doing the Challenge with by tagging them, and tell us what you're most looking forward to in getting your holiday shopping all taken care of!

Today is the last day of business before we are officially closed at 6:00 pm, until we re-open in Oakwood Plaza on Tuesday, September 17th.

Before we begin our endeavor, I wanted to take a moment to share something personal with you about the true goal behind this Challenge.

Every year, throughout the year, and especially at the holidays, Meme and I continually hear about how everyone already has so much stuff.  We could not agree with this sentiment more.  Our goal in this Challenge is not to just buy stuff to get it done.  Rather, it's allowing the space and the time (before things get so crazy during the holidays) to find something that is perfect, and to be able to thoroughly enjoy the experience of giving. 

I'm a firm believer that gift giving is an art and a social grace, much like the art of receiving something graciously, or thanking someone genuinely.  I see it as an unwritten ritual to be taught and passed down, much like etiquette.  I can't wait to take Alice shopping for birthday gifts -- not her own (well, those too!), but for her friends, when they get old enough to invite her to their birthday parties.  I'm so looking forward to teaching her the ritual of taking the time to pick out something special, just for that person, as a way to honor them.  I'm looking forward to seeing how she interprets the idea of choosing something that the recipient will love, and that she will love giving to that person just as much.

So, I think it's important to take care, in our efforts to simplify, de-clutter, and avoid "the stuff", that we don't throw the baby out with the bath water and lose sight of some of the deeper values of a tradition such as gifting.  Gift giving can be magical.  When done well, it strengthens ties and creates connections, memories and experiences.  When done well, it is definitely not about stuff.

Our goal at Initial Attraction  is never to contribute to "the stuff", but rather to provide you with unique items that you don't see elsewhere in Kalamazoo to surprise and delight you and the person to whom you may be giving.  We want gift giving to be fun again, not just a go-through-the-motions, cross-that-person-off-the-list purchase.  We want to elevate gift giving to an art again, not a chore. 

Our Stress-Free Holiday Challenge is an attempt to accomplish all of the above and be able to enjoy the fruits of our efforts.  Because what's better than having the time and opportunity to find that perfect gift?  Being fully present to enjoy the gift of giving.  We truly hope you'll join us.

Stress-Free Holiday Challenge


Picture this.  It's early November, the weather has cooled and there might even be a few snowflakes here and there.  Thanksgiving is coming with more festive holidays to follow.   You've got family and friends gathering soon, decorating to be done, traditions to be revived.  Wouldn't it feel amazing if you had your holiday shopping all done?  Just sit with that for a minute -- think about what that would really feel like to have found the perfect items for everyone to whom you wanted to give, all before the holidays actually begin.

For me, it feels like being able to spend more time with my family, especially when things are so festive and special.  It feels like not needing to be out shopping during the cold weather and wet snow.  I can see myself actually getting to bake and decorate the cookies with my family, enjoying wrapping the packages and making them pretty,  savoring the moments, really getting into the spirit and making memories and new traditions, instead of feeling driven by my to-do list.  I feel more present (no pun intended!).

Maybe this is how the holidays always feel at your house (for which Meme and I give you HUGE credit, as the holidays NEVER feel this way for us).  So, Meme and I have issued each other a challenge:  to have all of our holiday shopping completely done by 10/31/13.  We're calling it our Stress-Free Holiday Challenge, as the goal is to enjoy the holidays this year, not get stressed by them.  We invite you to join us in this challenge.  We've never done this before (goodness knows we've talked about it a lot!), but our goal is to make this easy and fun.  We'll be sharing our tips, tricks, and ideas, and we invite you to share yours as well.

So, grab a friend (you can do it alone, but it will be much more fun (and manageable) to do with someone else),  ponder your list of recipients (and put them all on there -- teachers, your mail person, everyone you typically give to.  We're tackling the big and the nitty gritty) and we'll meet back here next week.

Friday, August 30, 2013

Double Appreciation Point Weekend!

In honor of those who labor, we're offering double the points on your Initial Attraction Appreciation card for any and all purchases made today through Sunday!

Offer good 8/30/13 - 9/1/13.

Initial Attraction will be closed Monday 9/2/13.

Monday, August 19, 2013

Breaking News -- We're Moving!

BREAKING NEWS:  Initial Attraction is moving to Oakwood Plaza!  

We're so excited to be moving into the former Great Clips space in Oakwood Plaza this fall, allowing us to be a part of one of the best, most distinctive areas for shopping and dining in town. We're thrilled to share this news with our blog fans first and we'd love it if you'd help us spread the word.  Stay tuned for further details.

Behind the Scenes

Picking out paper this morning with our fabulous Caspari rep.  Too many great patterns to choose from for fall and holiday! Our goal is always to offer you distinctive napkins that are versatile for your home, parties, and gifts, and that always surprise and delight.


Newsletter: Glove Trunk Show

 
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Wednesday, August 7, 2013

Special color, special price

La Neon Rose is a special, limited edition color from Vera Bradley, seen here in the new Buckle Tote.  August 7-8 you can purchase the Buckle Tote (available in 2 other special colors!) for only $74 (reg. $98).  In stock only at these quantities, so don't delay!


Sunday, August 4, 2013

Flash Sale!

Tell Mary at checkout
 that you want to take advantage of our So Happy It's Sunday Sale and
 
you can take 10% off your purchase. 
 
 Can't be combined with other coupons, must tell Mary the coupon code, good 8/4/13 only.
  
 We're open from 12:00 - 4:00!

Saturday, August 3, 2013

Shop Local

It's a great day to be out and about and taking advantage of all that Kalamazoo has to offer!



Friday, August 2, 2013