50% Off

We've always got items on sale,

but have you checked out our sale corners lately? 

We've recently made additional reductions to our

Pine Cone Hill Willow Knit

Vera Bradley Retired Items

Now, all 50% off!

In stock items only,

so don't miss out!

Accessorize for Summer with Vera's Summer Sale

Wouldn't this clutch look cute with white pants and a summer top?

It's on sale (just in time for Memorial Day's white pants permission)!

Also On Sale Now:

Any Vera style in Calypso, Carnaby, Priouette, Bali Gold, & Bali Blue

as well as

Palm Beach Gardens

Microfiber

Bucket Totes

Messenger Bags

Taxi Wallets

Great for graduation too -- taxi wallets are only $18.75 each

While items last.

Great Last Minute Mother's Day Gifts

Even though she knows everything, she'll never know it was the last minute with these great gift ideas, in stock now:

Juliska Cornerstone Love Trays: These little trays are perfect for jewelry on the bedside table, rings next to the sink, or keys by the front door.  With a tasteful heart on the front and  "Love conquers all" quote on the back, these sweet little trays will make her smile.

Vera Bradley Apron Gift Sets:  They're still available!  These aprons are not only adorable (with the tiniest, most tasteful ruffle along the top), they're also functional (with two deep side pockets, perfect for stowing a dish towel or menu notes).  Aprons come in their own gift box which are sized perfectly to double as a recipe card box.  Currently available (in stock) in Night & Day, Simply Violet, Call Me Coral, Sittin' in a Tree, Totally Turq, and Loves Me.

Juliska Tumbler or Bud Vase:  With spring already in bloom you can easily pick some lilacs from your backyard and pop them in a Juliska Bud Vase or even a Tumbler (just cut the stems short enough) for a fragrant and lovely bouquet.  Dishwasher safe for easy cleanup as the backyard flowers change with the seasons.

Entertaining Made Easy:  Grab a Juliska pasta bowl (which we think is one of Juliska's most versatile pieces!  Perfect not just for pasta, but also for baked dips and small side dishes), make or pull together the ingredients for your favorite Artichoke Dip, Baked Camembert or something similar.  Already made or ingredients only, mom can have a-ready-to-pop-in-the-oven appetizer whenever she needs one, whether it's on Mother's Day or the next time she's entertaining (remember, Juliska can go from the freezer to a 500 degree oven to the microwave to the dishwasher).  Pair it with a Mariposa spreader, Caspari napkins, or Stonewall Kitchen crackers for a complete gift that will make entertaining easier, elegant, and more enjoyable for her.

*Don't forget --

we have Mother's Day cards in stock as well

so you can tell her exactly what she means to you.

Closed Saturday, April 24th, 2010

Initial Attraction

will be

CLOSED

on

Saturday, April 24th, 2010

We will be unavailable for pickups or orders.

We will resume normal business hours on

Monday, April 26th, 2010

Take Good Care

We finally have Waxing Poetic jewelry pieces in stock (a great gift for Mother's Day)!  This beautiful keepsake line has been such a hit, we thought some tips and tricks for care would be helpful.  As with most jewelry in this price range, slight scratching is considered part of normal wear and tear (just adding to it's rustic patina), and probably shouldn't be worn all the time, every day, forever (it is a keepsake too, afterall).  The big takeaways from the list below include not wearing it in the shower or tub and polishing only when necessary.

The glowing refinement of your keepsake collection of Waxing Poetic jewelry can be preserved in their natural lustrous condition by following these simple guidelines.

HOW TO CARE FOR YOUR TREASURES
Waxing Poetic uses the finest formula for Sterling Silver available on the market today. Though it contains anti-tarnishing agents, all fine sterling silver does eventually tarnish with age with the exposure to various elements. We recommend that you do not wear yours in the shower, hot tub, sauna, ocean or swimming pool. The high chlorine and/or bromine contents used in swimming pools and hot tubs will accelerate the tarnishing of Sterling Silver jewelry. Minerals in your water source can also accelerate the tarnishing of Sterling Silver jewelry. And, too, sometimes the chemical makeup and oils of your skin and from lotions may contribute to the tarnishing of Sterling Silver jewelry, so apply makeup and hair spray prior to putting on your jewelry.
All metals are lead and nickel free.


REMOVING BLACK TARNISH FROM STERLING SILVER JEWELRY
There are a number of ways to clean Sterling Silver. We suggest one of the safest, least toxic, gentlest and most environmentally sound methods available for the care of your collection of Waxing Poetic sterling jewelry.
Removing the black tarnish may be safely accomplished by placing a double layer of aluminum foil in the bottom of a dishpan, adding warm water and 2-3 heaping tablespoons of baking soda. Place the tarnished sterling silver item in the dishpan in contact with the aluminum foil; allow to soak for a few minutes and the tarnish will lift off and dissipate into the solution. Rinse the items well and buff with a soft polishing cloth to restore luster.
You may also choose to use a soft polishing cloth or foam polishing square to gently buff away tarnish. This method works well for jewelry with stones. To slow down tarnishing, make sure that you store your silver in a reclosable plastic bag or the provided Waxing Poetic pouch. This also prevents scratches.
Let the radiance, the beauty and the heirloom spirit of your Waxing Poetic sterling silver jewelry endure through the extraordinary stories of generations to come by taking care to clean and store your jewelry properly.
CARING FOR YOUR GOLD PLATED JEWELRY
Our Gold and Rose Gold Plated jewelry is made by covering Sterling Silver with a thin layer of gold. Since the gold layer is so thin and reactive with silver, it will eventually wear away despite your best attempts to preserve it.
Lightly wipe your Gold Plated jewelry with a damp cotton cloth. This will help to eliminate any dirt or dust from accumulating on the surface and wearing away the gold layer. Use a soft non-abrasive jewelry polishing cloth and gently rub the piece to restore shine. Do not polish the Gold Plated jewelry often- the more you polish, the more the plate is worn away.
Keep Gold Plated jewelry away from hard surfaces. Bumps and scratches will cause the gold layer to wear away faster. Store your Gold Plated jewelry in our Waxing Poetic pouch or store in a soft material that will prevent scratches.


ANTIQUE BRASS JEWELRY CARE GUIDE
Antique Brass jewelry will tarnish more quickly than sterling silver, but can easily be restored to its original shine.
Simply wash off the Brass jewelry in warm water with a mild liquid soap to loosen dirt. Dry with a soft polishing cloth. For hard to remove tarnish, an easy way to clean your Antique Brass jewelry is to use Ketchup. The acid in ketchup shines brass nicely. Simply apply a small amount with a toothbrush or soft cloth, then rinse thoroughly. Brass polish works well also. Completely dry before storing. As with sterling silver, brass jewelry will tarnish slower if stored in a recloseable plastic bag or our Waxing Poetic pouch.

Shop Pretty, Shop Green!

Remember the Vera Bradley market totes from last season?  The night owl pattern was gone in days -- we re-orderd and re-ordered until they wouldn't let us order any more.   If you missed out last season, here's your chance to get this season's version:

Silkscreened details feature elements from
Vera's earth-loving Sittin' in a Tree Color.

Inside, there's a handy hanging slip pocket.

Roomy, reusable and yours for just $12.

Available now through April 23rd.

More Mixture

New Mixture candles have arrived!  More Flower Market, Relax and Marine, plus we've added a new scent called Equinox. Not just for spring (but quite perfect for it!), Equinox is a sophisticated floral scent with lush nectar, succulent peach and mandarin.

Mixture makes for great Easter gifts too.  I gave these 2 ounce votives to some friends and was surprised at how easy a little tissue and ribbon could turn them into something so festive.

Hosting a party or shower?  Decorate your table with the 2 ounce votives or use them as party favors.  With or without the initial, your guests will love them and your house will smell amazing too.

Made in the USA

We appreciate when you buy local, so we make every effort to try to buy "local" ourselves.  Below is a list of items that we carry that are fully made in the United States, along with some interesting accompanying details that will make you love them even more.

American Apparel  (baby onesies) - This company is an excellent example of what made in the USA can (and should!) be.  Not only are they one of L.A.'s largest employers, they are one of the largest apparel manufacturers in the United States.  Their average sewing operator earns more than $12 per hour, which is accompanyied by a benefits package that includes medical, dental, vision, meals, an on-site medical clinic, and stock options, among other things.  American Apparel has experienced rapid sales and export growth, all while producing extremely high quality product.  American Apparel onesies retail for as little as $18 (embroidery included) at Initial Attraction.

Barefoot Contessa (specialty food) - Faster, easier, but just as tasty as her cookbook recipes, Ina Garten's mixes are made in the US too.

Compendium (greeting cards) - Made in the USA and 100% eco-friendly.  10% of all Compendium sale profits are donated to Conservation International and Climate Solutions.  Each card is printed with soy ink on recycled paper and made with green power.  Each card also includes a "Do Something Green" tip on the back.

Hoohobber (toddler chairs) - Family owned and made in Chicago, IL.

Mangiacotti (bath and body) - Love that Lemon Verbena!  Made of essential oils and plant derivatives, Mangiacotti products are earth friendly, never tested on animals and come from Attleboro, MA.

Mixture (candles) - Made by hand (not machine!) in Lenexa, Kansas.  Mixture's goal is to provide the best possible products while improving the environmental status of the planet.

Noodle and Boo (baby bath and body) - Hypo-allergenic and created for ultra-sensitive skin, this line takes care of eczema, cradle cap and diaper rash, and a portion of their proceeds goes to childrens' charities.  Plus, it's from San Jose, CA.
Stonewall Kitchen (specialty food) - Over 90% of their products are all natural and all are made in the USA.
The Thymes (bath and body).  Their distinctive scents are created in their own in-house labs, run entirely by women.  Plus, the Thymes are mid-west based, coming straight from Minneapolis, MN.

All the Better to See You With, My Dear...

Introducing

Vera Bradley

Readers

3 styles

6 patterns

3 strengths (+1.00, +1.50, +2.00)

Not your grandmother's glasses!

The Meal Saver

I tried a new recipe for dinner the other night, which I was really excited about, and it ended up being just so-so.  I had high hopes that it would be lovely and nutritious and easy and something that I would revisit again and again.  It wasn't terrible, but it wasn't that great either.

And so, I needed a really good dessert.

It needed to be easy (because I'd already spent my time on a mediocre dinner) and it needed to be guaranteed to be good, because I'd already taken my chances earlier.  So, I decided to make the Barefoot Contessa Decadent Molten Chocolate Cake Mix.  I know -- they look really good, but they don't look that easy, right? 

They were so easy!  In case you don't believe me, I'm going to share with you that I was actually a little tipsy from the wine I had with dinner (and making dinner, and being disappointed by dinner) -- and I still made them without a problem.  Amazingly, they came out just like the picture on the front of the box (except I made 4.5 of them instead of 6 -- but mine were BIGGER which is most definitely better).  What was the most surprising was how light they were -- I thought they would be dense and heavy and rich with chocolate, almost like a flourless chocolate cake.  They are definitely chocolatey, but they were also quite light and heavenly.  They were more along the lines of what I always think chocolate souffle should taste like.  I split one with my dinner companion, but I totally could have eaten my own.  I topped it with a dollop of whipped cream, but a little ice cream on the warm cake would have been really good too.

They also save nicely, so you don't have to eat all six in one sitting.  I may have had one for breakfast the next day (and it was excellent with coffee).  Meme and I also split one at the shop that afternoon -- we nuked it in the microwave for about 20 seconds, added some whipped cream to the top and it helped us get through that late afternoon lethargy.

Thinking ahead to Valentine's Day, which is on a Sunday this year, this would be a super easy, but special Valentine's Day treat.  Any recipe suggestions for something lovely and nutritious and easy to make for dinner?

:)
--bb