Vera Freebie

Introducing Vera Bradley's new Frill line: sleek texture with laminated fabrics and trims, patent details and a fun logo pull. Vera has taken the inside lining of Fall's three new colors (Blue Rhapsody, Carnaby, and Pirouette) and put it on the outside for a fun twist on the season's new patterns. The laminated fabrics are soft (not stiff!) and perfect for keeping clean and dry, regardless of the Michigan weather. With a variety of fresh styles to go with the updated patterns, Frill represents a whole new look for Vera Bradley.

From July 20 - August 3, catch the fever for Frill with our free Frill Book Cover. Sized to fit most textbooks, these recyclable paper book covers are only available while quantities last. And it's yours with any Vera Bradley purchase.

Our Favorite Things

Top on the list of Meme’s Favorite Things--for giving or for using at home -- are Caspari’s Crepe Paper Placemats.

Environmentally friendly, these placemats are made of recycled kraft paper which has been coated with a dry wax so they can be wiped clean with a damp cloth and used over & over. (Meme’s still using 4 from her original pack!). Packaged 12 to a pack and available in a variety of colors, these placemats coordinate with our candles, plates, & napkins and are great for both casual or more formal occasions! Try the Natural Color Placemats now at 50% off--while supplies last!

Gotta Have It Giveaway for Friday, July 31st....

Have fun on your summer road trips with this to-go size collection of Travel questions. Throw Travel Topics into your purse or backpack for great conversations on the go! In a car, at a restaurant, or on a plane, Travel Topics To Go makes the most of the time you spend with family and friends. Some of our favorite sample questions are:

Which band would you like to tour with for 1 month?

If you could time travel would you rather meet your great-great grandparents or your great-great grandchildren?

Hop on over to the Facebook Photo Album and post a comment on the photo before midnight of next Thursday, July 30th to be entered into the drawing to win this week's Giveaway!

Gotta Have It Giveaway Winner for Friday, July 24th....

Last week we gave away a Mangiacotti Green Tea Candle---your comments were SOY cute! We loved them all!

And the lucky winner is Deidre Smith---see her comment:
Deidre Bedard Smith The soy is great, earth friendly, and so cute too!!!!

Congratulations to Deidre! E-mail us at initialattraction@yahoo.com and we will hook you up with your gift! You have until next Friday, July 31st to claim your prize. Stay tuned for next week's giveaway coming soon!

Gotta Have It Giveaway: Winner for July 17th...and New Giveaway Item for July 24th...

And the Weekly Gotta Have It Giveaway Winner is.....

Last week we gave away 2 Baekgaard Leather Luggage Tags! Fun, useful, colorful!!And the lucky winner is:Lisa Verwys---see her comment below!

Congratulations Lisa! e-mail us at initialattraction@yahoo.com and we'll hook you up with your gift! You have until next Friday, July 24th to claim your prize!

Lisa Verwys at 9:52am July 15Perfect for my trip to the Middle East next May...

For this week's Gotta Have It Giveaway, we are giving away a Mangiacotti Green Tea Soy Candle. This calming candle, made from green tea and white tea essential oils and soy is hand poured into a frosted glass votive.

Hop on over to the Facebook Photo Album and post a comment on the photo before midnight of next Thursday, July 23rd to be entered into the drawing to win this soothing, subtly fragrant candle.

IA Appreciation Program

Many Thanks From Us

Would you like to …

~ Earn Store Credit
~ Be in the know about Sales & Promotions
~ Learn about Tips & Tastings
~ Receive Birthday Rewards
~ Have a chance to win a
$50 Gift Certificate

If so, then sign up for the IA² Program

Simply stop in or fill out a
Registration Form here

Receive periodic mailings and emails,
filled with details about
Sales, Recipes, New Products, Tastings,
Giveaways, and much more.

Receive a gift certificate for your birthday.

Earn store credit with an IA² Purchase Card
Make 6 purchases at Initial Attraction*
Earn store credit worth 10%
of the total six purchases.
*Excludes tax and customer owned goods.

As a thank you for simply signing up,
we’ll also enter your name
in this month’s raffle
for a $50 Initial Attraction gift certificate.

Make it personal. Make it memorable.
Make it from Initial Attraction

This Is Soooo Good Thursday

Have you ever wanted to taste and try our different food items before you commit to an entire box or jar? Or needed recipes and ideas to inspire you in the kitchen? Each Thursday we're planning to highlight and sample one food item from our shelves so that you can check out just how good "the goods" really are.

This Thursday, July 9, stop in anytime and try a free sample of Barefoot Contessa Lemon Bars. Tart citrus, sweet filling, fresh lemon...a perfect combination for warm summer day.

Gotta Have It Giveaway for July 10th 2009

C'mon people, you know we're going to be having a summer heat wave again soon! So get ready with this cute and useful 6-pack Cooler Bag. Keeps beverages cold for hours, features adjustable shoulder strap and front pocket. Hop on over to the Facebook Photo album and post a comment on the photo before midnight of next Thursday, July 9th to be entered into the drawing! (Don't comment on the wall---it won't count there.) We'll announce the lucky winner on Facebook on Friday July 10th. Good luck!

Announcing the "Gotta Have It Giveaway" Contest

For our fabulous Facebook Fans only, we will be giving away loads of great merchandise from Initial Attraction!

Here's how it works: each weekend, Meme & Bree will choose one of our favorite items from the store and post a photo on Facebook for a weekly giveaway. If you've "gotta have it", GO TO THE PHOTO in the photo album (don't comment on the wall, it won't count there) to post a comment before the following Friday. That will automatically enter you to win that item. We'll randomly pick a winner from the number who comment and announce the winner on Facebook the following Friday.

Easy, fun and a great way for us to share the love with our awesome Fans!! Check back weekly. You never know when you "Gotta Have It"!!